Today we conclude our the Rock Bottom T-Shirts color series with a look at the CIFF (Copenhagen International Fashion Fair) 2009/2010 Autumn/Winter Fashion & Color Trends report.
CIFF is a division of Copenhagen Fashion Week, which is Northern Europe’s largest fashion event. To develop the color trend report CIFF commissioned renowned French color agency Nelly Rodi. The result is a forecast that is unparalleled in richness
There are a few similarities between CIFF’s color forecast and those of Pantone and Premiere Visions; namely, their explanations of the inspiration behind the colors. However, the sheer depth and detail of CIFF’s color analysis sets this report apart.
Instead of just providing a single palette of colors and presenting each color’s story CIFF has created four distinct palettes-each centered upon a different concept.
As a student of color what stood out to me about CIFF’s four palettes is how closely they seem to correlate to the color system pioneered by Suzanne Caygill described as the four seasons . Caygill, who’s regarded by many color/design fields as the pioneer of seasonal color theory, noticed that nature assigned a different color palette to each season. For instance, winter is a cool color palette that can be characterized as having grayish undertones and spring is a warm palette exhibiting water color like undertones.
Here’s some background information on CIFF’s autumn/winter 2009/2010 color palettes:
- Dandy Manifesto – CIFF describes this palette as one that is primarily inky with grayed shades that’s complemented by electrifying colors. This one would appear to directly correspond to Caygill’s winter palette.
- Gold Diggers – CIFF has described this one as having dusty undertones, but I would also add that the colors appear to be dimmed or muted which would correspond to Caygill’s summer palette.
- Bewitchment – This palette, much like Caygill’s autumn palette, reminds me of the range of colors that you might find in fallen leaves during the autumn.
- Technofolk – This palette has the types of bright colors that one often associates with neon lighting. And there is no better time of the year to see these types of bright colors in nature than early spring when you have lime green sprouts, bright red blooms and so forth.
It’s worth noting that each of these palettes can be adapted to fall and winter. This is exactly what CIFF has done by draping their illustrated characters in winter attire.
Why Is this Significant?
The beauty of CIFF breaking their report up into four palettes that resemble Caygill’s four seasons is that it provides an added dimension of functionality to their report. Since colors go hand in hand with moods a shopper can take the mood that they want to express and correspond it to one of CIFF’s color palettes. If that’s not enough CIFF has taken it a step further by suggesting the appropriate fabric materials, the types of products, and accessories that complement each palette.
So here’s a suggestion from Rock Bottom T-Shirts. Are you in a cheery happy mood? Then pair our Ladies Pullover Hooded Sweatshirt (raspberry) with a pair of oversized lime green pants. Or if you want to go cool and chic then go with our Ladies ¾ Sleeve V-Neck (Charcoal) along with a pair of black chalk stripe pants.
For a more in depth look at how CIFF suggests using these colors download the CIFF Autumn/Winter 2009/2010 Fashion & Color Trends report.
Thanks for joining us on this journey of color. And again we love hearing your thoughts and ideas. Feel free to share them with a comment below or on