Welcome to the Rock Bottom T-Shirts Boutique Clothing Craft Series. We’re pleased to bring you the third installment of this blog post series that recognizes the accomplishments of small businesses in the clothing craft industry.
Founder Name: Tara Burns
Business Name: Create and Accentuate
Years in Business: I’ve been at this for over a year but officially and actively since last August.
How the Business Began: By making things for my son … I wanted cute bibs, burp cloths, and outfits … but didn’t want to pay what others were asking.
Product Summary: I make bibs and diaper pouches from scratch; I accentuate burp cloths (cloth diapers) as well as applique baby bodysuits/t-shirts.
Website URL: Etsy
Facebook: Create and Accentuate
Contact information: createandaccentuate-at-gmail-com
Create and Accentuate Founder-Tara Burns Speaks with Rock Bottom T-Shirts
- What inspired you to start your online clothing boutique?
- Is there any advice that you’d like to share with anyone considering starting their own boutique clothing crafts company?
- Speaking of getting overwhelmed with orders how do your customers find you?
- What’s the toughest challenge that you’ve faced in your business so far?
- Are there any milestone moments that you’d like to share with us?
- Is there anyone in the industry that you look up to or aspire to emulate?
- Are there any lessons that running your business has taught you that you might not have learned if it weren’t for your business?
I started my boutique after my son was born. I was making things for him and decided “I can sell this!” => I was also inspired by other moms … I know how hard it is to find cute stuff for kids without spending lots of money. So I wanted to share my creations with other moms and not charge them boutique prices.
Don’t give up! It’s easy to get discouraged. There are a lot of people out there making the exact same stuff. I just try to offer the best product for a reasonable price. Also, keep at it! It takes a while to get your name and product out there … but it will happen. And next thing you know, you’ll be overwhelmed! => … in a good way of course!
Most of my customers come from finding my designs on Etsy. I’m also very grateful for repeat business as well as referrals. Facebook has also been a great tool. I also do a few local “events” that help spread the word.
My toughest challenge has been getting used to the ebb and flow of the buyers. I might go a week or two with no interest or buyers, and then I go a week or two with an order every day.
When I was asked to make items for friends of friends … it may sound corny, but it was a big deal to me. That my friends thought my creations were good enough to share with their friends. I’m also very proud of my feedback rating at Etsy.com … it tells me I’m making things people like and want.
I don’t have anyone in particular … there are several people on Etsy that I “follow”. I’ve learned a few lessons from them. I also know several people who have the “knack” for all things creative. In a lot of ways, these people challenge me to keep creating! I just admire anyone who is willing to take a risk and follow a dream … no matter how big or small.
Budgeting and financial matters as well as marketing and networking are all lessons I’m not sure would have ever come up. I’ve also learned some much needed lessons about time management.
Thank you for checking out the third installment of our Boutique Clothing Craft Series. If you know of someone that you think we should feature in this series please let us know by mentioning it on our Facebook Fan Page.