The embroidery and applique crafts business presents an unprecedented opportunity for those with a knack for crafts to do what you love, while being your own boss. Working as a supplier for so many applique and embroidery craft businesses has given us a number of insights into what makes a craft business successful versus mediocre.
Not all who start a crafting business will achieve massive success. However, the good news is, that with solid marketing, it’s possible for you to go far in the craft business. What follows are three non-technical marketing tips that we’ve watched some of our most successful customers use to build their craft businesses.
Go Where Your Customers Are
This one may sound really obvious, but it deserves to be mentioned because unfortunately so many in the embroidery crafts business don’t do this. However, the prosperous craft businesses make it a point to find out where their customers go when they want to buy new craft products.
This is important because you only have so much time in a day. For example, if you’re spending all of your time on Facebook when your customers don’t frequent Facebook, then two things happen 1) you don’t get the new customers that you’d set out to bring in 2) you’ve lost that time forever.
Don’t Blend In
What we’re about to say is probably nothing new to you, but there’s a ton of competition awaiting anyone who ventures into the boutique craft industry. The only way for you to stand out in this type of environment is to be yourself and stop blending into the scenery around you.
If you allow your craft business to reflect your unique personality you’ll begin to attract customers who gravitate to you automatically.
Focus on Doing What You Do Best
As a small business person it’s so easy to fall into the idea of being all things to all people. Most craft businesses tend to be very good at making one or two different types of crafts and just ok at making other crafts.
For example, your business may have started as a hobby making creative diaper cakes. As the word spread, more people began inquiring about them and before you knew it you had more orders coming in than you could handle. And then out of nowhere things slow down.
The response of many business owners would be to add additional products. However, since the concepts are likely done in haste and with little enthusiasm, rarely are add-on product lines as good as the products that you started your business around. Although this strategy can boost short-term sales, it tends to lower profits because it forces you to compete on price rather than quality.
One more tip is that when it comes to sourcing the materials to make your products, avoid making buying decisions based solely on price. Instead you also need to consider other factors, such as quality and customer support.
Fortunately, it’s easier than you think to find one supplier that offers top quality trendy blank clothing, exceptional support and rock bottom prices. We know because we are that supplier :). But don’t take our word for it, read the testimonials and see for yourself why Rock Bottom T-Shirts is the supplier of choice for boutique clothing craft businesses.