Recently we came across an amazing blog post that was written by Megan Auman of the Designing an MBA blog. This post caught our attention because as a provider of blank apparel, we speak with a decent number of folks who are just on the verge of turning their t-shirt craft hobbies into full scale applique and embroidery businesses.
Continue reading as we share our thoughts on Megan’s, “Running Your Business Vs. Pursuing Your Hobby” post.
The timing on when we saw this post could not have been better. We read it just on the heels of publishing our How to Monetize Your Crafts Hobby post. Megan’s post reminded us that in addition to the logistical steps that are required to transform your crafts hobby into a business there are also some subtle but critical changes that you must make.
These less noticeable changes that every successful craft business entrepreneur has had to master, at some point, has more to do with how you see yourself and your business as opposed to what you do to your business.
It all starts with intent. We like the way that Megan addresses this topic through her definition of a craft business:
“A business is structured to make a profit, while the hobbyist sells primarily for other reasons.”
Megan continues by taking us into another insightful topic – perception. And as she did with her craft business definition, she takes a somewhat abstract topic and turns it into something easy to understand. Here’s what we mean,
“You tell yourself, “Hey, I run my own business.” You sell your products, so that must be true, right? But as I learned from many of the responses to creating a culture of profit, many of us struggle with the idea of seeing ourselves as running a business.”
And Megan is 100 percent correct; how you view, present and get others to perceive your business can easily mean the difference between success or failure in the craft business industry – or any industry for that matter.
We’re going to wrap up this post with a short excerpt that illustrates this point a little better,
“When someone asks you what you do, how do you respond? Maybe you say, “I make jewelry,” or “I’m a jewelry designer.” But statements like that actually don’t help with the perception that you run a business and not just make jewelry as a hobby.”
If you’re considering turning your craft hobby into a business or if you’ve just made that transition, we’d highly recommend reading the entire post.